Money spent on Vijay Goel’s PR goes down the Yamuna

The BJP in Delhi is a divided house. But the party’s central leadership has at long last convinced Vijay Goel to step aside for Dr. Harshvardhan as the party’s chief ministerial face in Delhi. Goel has agreed to toe the party line but sources say the former student leader is finding it difficult to digest the insult, particularly after having spent millions on his image building in the last few months.

According to sources in the world of public relations, the former minister and his friend theatre director Aamir Raza Husain had hired a public relations agency for a substantial sum of money nearly four months back to ensure better press coverage for Goel.

But months of hard work, spending a fortune on PR spin doctors and local journalists and reams of positive coverage in the media came to nothing for Goel. Dr. Harshvardhan has replaced him primarily because the party leaders believe Goel’s isn’t the right face to take on Delhi CM Sheila Dikshit and Aam Aadmi Party (AAP)’s Arvind Kejriwal.

Last heard, a Goel acolyte wanted the PR agency to return the money that it received from Goel camp.

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